How to Create a Blog Post goes against the grain of the majority of my blog posts, but may well be one of the more popular ones on here. Ah well, you can’t win ‘em all, I guess.
So why write such a post?
I came across an article just the other day and whilst reading through it was thinking, “Joseph, this is a topic that troubles you and you struggle with it“.
As such, there is no doubt that other bloggers/internet marketers also struggle with it, regardless how many times the topic has been written about and tackled previously.
Yes, I could just write up a brief post myself and shove a link in at the bottom to the original article, which – it has to be said – is very good indeed! However, two reasons I How to Create a Blog Post.
A) I need to get some of this stuff ingrained in my own head. Thus by utilizing a previous article as a loose guide, there is more chance some of the facts will stick with me!
B) I want to write the thing in my own words and put in my own pointers to make it personal, and thus enjoyable for me to write, and hopefully enjoyable for you to read.
Without any more blether, onto the meat and potatoes…
1. The Title
What has not been written about already on how to construct a good title? Thus I will not labour the issue. Apparently, using numbers in your title are cool – along the lines of “8 Great Tips on How to Create a Blog Post”.
I do not like using numbers like this on the whole, and find them a turn-off when being introduced to a blog post or an article title. I feel (and this is merely my own opinion) How to Create a Blog Post
This is your call however – to use or not to use. I personally tend to (sometimes, if I’m feeling really motivated) create a two-pronged title. One prong is more for my potential visitors, and the other prong may be a bit more suited to Google rankings (long tailed in my case – I never backlink this blog).
Thus, take the title I created for the recent guest post I wrote for Pat Flynn’s blog – “Playing the Google Search Game – How to Rank High in Google“.
I knew for a fact that rankings in Google would be pretty good for both parts of that title (and in fact, they did turn out that way, albeit they have currently slumped a bit in search), and I thought that folks would very possibly like and relate to both parts of the title.
There are so many other factors in creating a really good title, and it is well worth spending some time learning about it and spending time in creating your own titles. As is said, without a good title for your blog post or article, it will be as good as a dead duck in a pond – very few people will read your content.
2. A word about post length
Hmmm… this is a tricky one, right? How many times have you started to write a blog post, only to find 2 hours later that its nearing a short book-length in proportion? Yes, me too – too often!
One thing though, which I feel is very important. If you have a habit of rambling from one subject to the next within a lengthy blog post, you are doing yourself no favours!
I tend to find that I want to relax when I’m reading other’s blog posts and not have to put a whole ton of brain power into trying to figure out which topic I’m supposed to be reading about and what the subject matter actually means.
Thus I will assess the length of the article I’m about to read with a brief glance (I really could care less if there are videos or not – I rarely watch videos because they often take too long to reach the points that I want to find out about). If its not toooo long, then I’ll delve in if the subject matter is appealing (of course).
If the post rambles on with no real focus, then I for one will find my mind begins to wander onto other matters. Thus when it comes time to leaving a comment, I have nothing to add because I cannot remember the half of it.
I too may occasionally be guilty of this misdemeanour, apologies if that is so. I know many people are, however. So with that cleared up, I suspect its a fact that most people prefer somewhat shorter, or at least – to-the-point posts.
I’m not a fast reader, and I tend to read every word rather than skim through. If I skim, I miss the main points too often. Thus, if I’m in chill out mode, I would much rather read a post that has 400 to 2000 words or there-about.
Anything above 2000 words will be pushing it unless the article has me nodding, laughing, crying, jumping up and down – you get what I mean. If an article grips me, no matter how long it is, I’ll read the thing top to bottom!
3. Add in information about yourself or someone you know
Try to add stuff about yourself or someone you know so you get more reader interaction and more ooohs and ahhhhs.
Again here, the articles or blog posts that I read that have me smiling, laughing, bawling with tears running down my face – those babies are the ones that I will rarely if ever forget. And to have the ability to write such an article or post, you simply.
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