Search engine optimization is a free way to boost your SEO page rank and get more traffic. It takes time but is highly effective, as long as you only use white hat techniques. It is very easy to fall into the trap of keyword stuffing, especially if you use shorter phrases and don’t think about similar words that you could use.

Here are ways to use keywords effectively and really boost your SEO page rank and search engine placement.

1. Look for Long-Tail Keywords: Never use short phrases. Most people don’t search for them anymore – they use longer phrases to make sure the results are relevant. If you opt for shorter phrases, you are less likely to appear at the top of the results because there will be others who are possibly more relevant than you.

Long-tail keywords also make it harder to stuff them into the content. This will help avoid this big no-no in the world of SEO, which is covered next.

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2. Avoid Keyword Stuffing: A few years ago, people would add the keywords in the content as much as possible – often with densities of four or five percent – as a way to get to the top of the searches. This isn’t the case anymore. When Google Panda came in, keyword stuffing became the worst thing that you could do. You were gaming the search engine and weren’t necessarily offering anything productive for the readers.

The trick is to use a density of around 1% so, in a 500-word blog post, you would use the keyword five times. To be able to do this effectively, you will need to think of synonyms for the words to make the content easy to read.

3. Add the Keyword Phrase into the Title: The title is one of the first things that people look at to determine if your content is relevant so this needs to include the keyword. When it comes to search engine robots, having the keyword at the start of the title is the best option. This is also a great option for readers as they can quickly see whether your content will cover the problem that they have.


However, be careful when using the keyword phrase in the title at the front. It is easy to then use it again within the title, which will lead to keyword stuffing.

4. Add the Keyword Phrase into Your Meta Description: The meta description is the bit that shows on search engines, just below the title. It tells the search engines whether your content is relevant to the searcher’s question and then informs the reader about the topic of your content. This needs to be short and clear and should include the keyword phrase once. Only add it once so that you don’t stuff it into the content.

This is more for the readers. You need to be clear about the description so that they are more willing to check out your content. If you can’t explain what your content is about, they will scroll onto the next piece of content.

5. Be Careful Choosing Keyword Phrases: You will need to do some keyword research before you start. You want to know what information people are more interested in and how they search for subjects to make sure you will be found.

At the same time, you need to find out the amount of competition there is. Something with very little competition may sound great but you need to find out who that competition is – there is no point trying to get your website to rank when the competition is already ranking 5+.

Do your research when it comes to keyword phrases and avoid stuffing them into your content. It is important to follow only the white hat techniques. While black hat ones will have you ranking quickly, you will be caught out and penalized – you could end up with your website being blacklisted from the search engines completely!



I am a marketing executive in a virtual SEO Expert. I have knowledge of on-page & off-page SEO, Analytics, and ads. Apart from this, I have knowledge of local listing.

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